There are several Web Host giants on the internet that provide private label rebranding to small business owners. This might be the best opportunity to “piggyback” on well-established businesses if you are just starting out in internet marketing. This gateway for unlimited wealth is made possible due to the growing demand of digital marketing in regions that are outside the scope of these large corporations.
In order to gain a share of the market, these corporate web companies offer reseller plans to small businesses which take their products and services, rebrand them and sell to business owners at a profit. These products include domain name services, web hosting, online storage, business productivity software, and tools.
There is quite an advantage in being a small business retailer because one is able to customize their business at the local level and meet the demands of their growing market on the World Wide Web. Let’s look at the definition of digital marketing to understand why the demand has grown significantly over the past decades.
What Is Digital Marketing
Digital Marketing involves all functions that are geared toward promoting online business activities. This includes but is not restricted to products and services in subcategories such as Domain Name registration, web hosting, email marketing, web design and development, software applications, sales and marketing, social media marketing and consultation, and all medium through which businesses and individuals advertise and market their products online.
Retail Marketing refers to activities geared toward end users of a web-based business solution such as domain names registration, web design services, software apps for business and personal use, social media management, web hosting and other activities that promote online communication.
As the need for business solutions intensifies, business persons become increasingly concerned about meeting the demands of the online industry, and therefore the Pros and Cons of the internet business become relevant.
The Cons of Digital Marketing
One would think that the more customers you have, is the more profits you are likely to acquire but the truth be told, the more the business will become more challenged due to competitors, need for online bandwidth, web creativity, uniqueness, and need for customer service due to increase in customer queries and the need for technical support.
The Pros of Digital Marketing
Fortunately, some web hosting reseller business plan come with independent customer service team that manages concerns and queries of clients on their behalf. Another positive thing about being a domain reseller is the handling of payments and processing of sales. As a web hosting reseller, you are given the opportunity to re-price your products to earn commissions from your own business.
Another pro for being a reseller is the fact that starting your digital marketing business does not require an exorbitant startup cost nor high overhead expenses to operate effectively, nor initial products, compared to other online ventures. Products are sold through the distributors but your private label is displayed discreetly in the sales operation and therefore your business receives the credit!
How Do I Become A Web Hosting Reseller?
There are two ways to become a Web Hosting Reseller and Domain Name Registrar. One can sign up as an affiliate or an actual reseller.
- An affiliate gets a commission from advertising online products that the Web company (suppliers) market, using links and codes on approved websites.
- Reseller uses their own brand to market the Web Company’s products (supplier) and services at a higher rate of returns. End users see the reseller’s products and services as their company’s brand and not the Web Company’s image.
Affiliates display the name of the wholesaler or provider (Web Company) through banner advertisements and other forms of internet marketing, similar to a franchising arrangement.
How Much Does It Cost To Run A Web Hosting and Domain Name Business?
It is very alarming to find out the actual cost of starting your own internet business. The subscription for a reseller license varies from $89-$499 annually and it depends on the provider or web company. Most persons prefer to do business with Web companies that offer a variety of affordable products and services. Once a business plan is purchased, one can start selling immediately online.
Some Web companies provide a retail storefront with the domain name search field. Other features include the following:
- Dedicated customer service team support for your clients
- Marketing software to assist in promoting their brand online. Resellers are expected to purchase their domain name to start promoting their retail internet business.
Start Up Cost
There is no mandatory startup cost for a Web Hosting Business, however, it is suggested to start with at least $300-$500. This would include the cost of the subscription plan, a domain name for your business idea, a web designer to customize the storefront (optional), business cards and other marketing paraphernalia to help provide greater access to your target market.
There is reseller’s support, community pages, manuals and online support to help you succeed in making your business profitable.
The process of starting an internet business is simple, and while there could be challenges in securing a viable market in your region, there are no geographical restrictions. Savvy business operators stand a greater chance to earn real attractive residual income annually, in a relatively short time.
What To Expect as a Web Hosting Reseller
Business owners are able to tap into the tremendous wealth of the digital marketing business industry as it is one that never sleeps! It has often been said that you can earn money while you sleep, and since the internet generates over a billion dollars per day, more and more persons have experienced this reality. Currently, there are Web Hosting Resellers who are making $10-30K (USD) per month.
Once you are patient, open to exploring online business opportunities, and enthusiastic about providing internet business solutions for individuals and companies, then you are ready to build your digital empire.