Events Must-Haves to Attract Millenials

The New York Post says that millennials are now dominating the workforce; by 2020, they’ll make up half of the people currently in employment in the USA and the world, including developed countries in Asia, like Japan and Singapore.  Forbes claims that millennials are the most well-informed generation in history, and represent around $1.3 trillion […]

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The Simple Way To Market Any Business

You’ve no doubt heard about the K.I.S.S. principle – “Keep it simple, Stupid.” Or as I like to say… “keep it simple, silly.” K.I.S.S. has been around the block a few times. In fact, it was a design principle noted by the US Navy in the 1960s. The phrase was coined by aircraft engineer Kelly […]

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Vital Marketing Concepts

Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, […]

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The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer’s lives and affecting it […]

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